Welcome to The LUKAS 2014
The Latin-UK Awards, better known as The LUKAS, recognises the contribution of Britain’s one million Latin American, Spanish and Portuguese residents. Created by the UK’s leading online Latino publication, Latino Life, The LUKAS is a fantastic, colourful, and entertaining celebration of Britain’s rapid growing passion for all things Latino.
In only its second year, The LUKAS 2013 made history by becoming the most media-covered and widest-reaching Latin event ever staged in the UK. In addition, the voting process and event generated huge international media coverage and public participation (documented in our 2013 report) that showed the event’s appeal to Latin American, Spanish and Portuguese markets themselves.
With two of the biggest sporting events in the world being staged in Brazil in 2014 (FIFA World Cup) and 2016 (Olympics), interest in Latino culture will be at its height in the UK and globally over the next few years.
Our goal over the next 5 years is to realise the international potential that The LUKAS has shown in its first 2, as a major global event, rooted in the Latin American, Spanish and Portuguese communities in the UK and Europe, with widespread international participation and media coverage.